HZPC customers are the experts of their own environment. They know which circumstances they are dealing with and which potato characteristics are. HZPC developed an online tool with which customers can easily convert their knowledge and experience into tailor-made solutions – a digital calculator that finds the potato variety that gives the highest yield: the new Even Greener tool.

Moreover, this tool gives them immediate access to the most sustainable potato varieties of Even Greener; a new selection with extra sustainable varieties with a lower impact on the environment.

Changes in the climate bring new challenges. This also applies to potatoes. Although potatoes are already considerably greener (read: more sustainable) than, for example, rice (six times as sustainable, based on the difference in water consumption), we are already looking to the future. Sustainability is becoming the new standard. That is why HZPC is going one step further with the new Even Greener tool.


 

Even Greener tool

Five important traits

People who choose the sustainable potato varieties from the Even Greener selection go for the quality. For now and in the long term. Together with their customers, specialists have formulated five important requirements that the potatoes of the future must meet: limited water consumption, less fertilizer required, high disease protection, a long storage period, and a high yield.

Tailor-made

Potato growers know better than anyone which of the above five traits are important to them. Based on the soil in which they grow, the work situation, and the regional climate, they have a preference for specific characteristics. With HZPC’s online calculator there now is the possibility to quickly choose a variety that is most suitable for their situation. Tailor-made, based on a balanced set of five traits.

The future starts in the soil

The variety that best suits the specific situation of the customer is also the variety that offers the highest return. In terms of stable yield for the buyer, but also in terms of sustainability for the world. That is the power of Even Greener. A selection of potato varieties that make the world more sustainable. Because the future starts in the soil.