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Utz Celebrates National Potato Chip Day With a Fresh New Look and More!

The fresh new look for Utz brand potato chips

Utz Brands, Inc. celebrated National Potato Chip Day with th introduction of a fresh new look for its iconic Utz® brand potato chips line. Taking place on Monday, March 14th, National Potato Chip Day recognizes America’s number one snack food - potato chips! In 2021, US households purchased 1.5 billion pounds of potato chips, as the original flavor still reigns supreme.

BBQ is the unmistakable favorite for flavored potato chips, followed by cheddar cheese, sour cream & onion, and hot & spicy flavors. The fresh new look for Utz brand potato chips builds on their classic look with a few modern tweaks, reflecting their long-standing heritage. And now, each package will carry their Family Crafted Flavor badge, which represents: The pride they have in their family legacy. The love they bake into every Utz snack.

And the carefully-crafted flavors your family loves. But don’t worry, while still a bit mischievous, at the heart of the Utz brand is the Little Utz Girl®, who continues as the embodiment of all things honest and good.

Bill Blubaugh, SVP Marketing & Communications, Utz Brands, Inc:
"We are very proud and excited to introduce our fresh new look and share more about our Family Crafted Flavor badge, which will be carried on all Utz brand potato chip packages. The badge honors every set of hands that touches our carefully crafted snacks as members of the Utz family – from the farmers harvesting potatoes to hungry snackers and everyone in between!"
Utz® brand potato chips and other snack foods can be found in leading retailers across the U.S. or available online at Join the conversation on Facebook, Instagram, and Twitter using @UtzSnacks. And please tell us what you think of our fresh new look!