The 1st International Symposium of Potato will bring together more than 400 potato professionals in Madrid on October 5, 2026, ahead of Fruit Attraction 2026. (AI-generated illustration by PotatoPro)
1st International Symposium of Potato to Bring European Potato Sector Together in Madrid

With less than one month to go, registrations are well underway for the 1st International Symposium of Potato, which will bring together the European potato community in Madrid on October 5, 2026, on the eve of Fruit Attraction 2026. With places limited, potato professionals interested in attending are encouraged to register soon and secure their place.
Organised by FEPEX in partnership with Fruit Attraction and Europatat, the Symposium will provide a dedicated forum for representatives from across the potato value chain to discuss some of the main challenges and opportunities facing the sector. More than 400 professionals from Spain, Europe and beyond are expected to attend. Participants will include growers, traders, seed potato specialists, processors, researchers, input and service providers, retailers and institutional representatives.
European potato production, trade and plant health
The programme will open with an institutional welcome, followed by a presentation from Peter Ton, President of Europatat, on the challenges facing potato production and trade at European level.
Plant health and the solutions available to the European potato sector will then be addressed by Romans Vorss, Technical Affairs Director at Europatat and representing the PATAFEST project, and Michal Kicinski, Senior Manager Sustainable Agriculture at CropLife Europe.
The programme will also include an intervention from David De Scals of Corteva Agriscience, Platinum Sponsor of the Symposium.
Spanish potato sector in focus
A dedicated roundtable will examine the situation of the Spanish potato sector, including its challenges and opportunities. The discussion will be moderated by Alfonso Sáenz de Cámara, President of FEPEX's Potato Sector Committee.
The roundtable will include representatives from different parts of the Spanish potato value chain, including Yolanda Medina, President of ASONAL, and Eduardo Ramos, representative of CIPP.
Potato selected as Star Product at Fruit Attraction 2026
Taking place immediately before Fruit Attraction 2026, which has selected the potato as its Star Product, the Symposium will provide an opportunity to highlight the strategic role of potatoes in European agriculture, food security and rural economies. The event also aims to strengthen dialogue and cooperation across the entire potato value chain.
The 1st International Symposium of Potato will take place on Monday, October 5, 2026, from 16:00 to 18:00 at the North Convention Centre of IFEMA Madrid. A networking reception will follow the Symposium. Doors and registration will open at 15:30.







