Jesse & Ben's Raises USD 10 Million in Series A Funding to Fuel French Fry Expansion

Jesse & Ben’s has raised USD 10 million in a Series A funding round led by Greycroft. The round also saw investments from Rich Product Ventures, the corporate venture arm of Rich Products, along with Willow Growth Partners, Sling Ventures, Midnight Venture Partners and grt sht ventures.

The funding round will help the seed-oil-free french fry startup with continued retail expansion, supply chain investment and building its leadership team.

Jesse & Ben’s was founded by restaurant operators Jesse Konig and Ben Johnson and landed on shelves in June 2024.

Jesse Konig, Co-founder of Jesse & Ben's:

"When we started Jesse & Ben’s, the goal was simple: turn junk food into joy food. Two years in, we’re watching real people pick our bag over the brands they grew up with, and we’re outselling legacy brands on shelves we never imagined we’d be on. This round gives us the firepower to keep launching products people actually want, to scale our supply chain, and to bring in the best operators in CPG (consumer packaged goods)."

The startup’s french fries are formulated with russet potatoes, grass-fed beef tallow or avocado oil and seasonings.

Varieties include sea salt, rosemary garlic and tallow and sea salt.

Jesse Konig (left) and Ben Johnson, co-founders of Jesse & Ben's, celebrate the brand's $10 million Series A funding to accelerate retail expansion and supply chain growth.

Two new varieties will be joining the lineup in 2026.

New varieties include sweet potato tallow fries, which expands from an exclusive test-launch at Sprouts Farmers Market to multiple national retailers, and crinkle cut beef tallow fries, which will be joining the company’s core lineup this summer at select retailers.

The company said it launched nationwide at Sprouts Farmers Market and Whole Foods Market in its early days. Recently, it launched nationwide at Target along with regional locations at Costco with additional retail launches that are underway. 

A majority of the funding will go toward scaling supply chain capacity and supporting retail expansion across conventional grocery, club and mass channels alongside building its team.

Audrey Burger, a CPG executive, joined the company as founding president, and Eric Ryan, co-founder of Method and Olly and partner of Greycroft’s consumer brands fund, will join the company’s board.

Brian Bernstein, principal at Rich Products Ventures.:

"Jesse and Ben’s is doing exactly what we look for in the future of food: taking a massive, legacy category like frozen fries and completely reinventing it with a clean label, brand-led approach. Their incredible performance and the way they’ve captured the cultural moment around better-for-you ingredients in under two years is incredible."