HZPC, Kiremko, Idaho Steel and Reyco connect potato breeding and processing innovation

Behind every French fry lies a world of innovation. From the first cross in the greenhouse to the perfectly fried product on a dinner plate – it’s a journey that depends on knowledge, technology, and collaboration. A shining example of this synergy is the partnership between HZPC, a global leader in potato breeding and trade, and Kiremko, Idaho Steel and Reyco, specialists in potato processing technology.

Together, they connect science with engineering – from field to menu, from concept to creation.
 

HZPC: A Global Leader in Potato Innovation

HZPC develops new potato varieties for the French fry, crisps and fresh markets, with operations in more than sixteen countries and exports to more than 90 countries. Each variety begins as a tiny plant in the greenhouse, and after nearly ten years of selection and research, it becomes ready for commercial use.

Martin Jansen Klomp, Team Lead Sector Business Teams French Fries & Crisps at HZPC:

"Our strength lies in genetic diversity and quality. We aim to develop varieties that can be grown anywhere in the world – from Europe to Asia – while meeting the highest standards in taste, texture, and processing performance."

Martin Jansen Klomp, Team Lead Sector Business Teams French Fries & Crisps at HZPC

This long and complex development process requires close cooperation with partners across the value chain. That is where HZPC and Kiremko, Idaho Steel and Reyco come together.

From Genetics to Engineering – A Shared Vision

Potatoes move through a processing line developed by Kiremko, Idaho Steel and Reyco, where advanced engineering technologies transform raw potatoes into products such as French fries

HZPC and Kiremko, Idaho Steel and Reyco meet annually to exchange insights across the entire potato chain. These discussions go beyond the crop itself – they focus on how genetics and technology reinforce one another.

Martin Jansen Klomp:

"What can be solved through breeding, and what can be solved through engineering? Kiremko, Idaho Steel and Reyco help us understand what really matters in the processing stage – which potato traits make the biggest difference in performance."

By connecting breeding expertise with technological innovation – such as advanced slicing techniques, water reduction and more sustainable energy use – the partners work together to improve efficiency and quality throughout the chain.
 

Stronger Together in a Changing World

Potato plants developing under controlled LED lighting in a research environment supporting HZPC’s breeding programs and innovation in potato variety development

HZPC also sees major opportunities in the Chinese market.

Martin Jansen Klomp:

"Potatoes are becoming increasingly important in China. Rice requires a lot of water, but potatoes are far more water-efficient, making them ideal for sustainable food production."

HZPC varieties Innovator and Ivory Russet already perform well in China. Through collaboration with local partners, the company continues to expand its knowledge and impact in the region.

Martin Jansen Klomp:

"Working with Chinese and Western partners who share our values allows us to build sustainable growth together."

Knowledge Sharing as a Driver of Innovation

Potato crops growing in the field where HZPC varieties are tested and evaluated before entering the global potato supply chain and processing industry

This partnership is built on trust and shared knowledge. Both companies believe that true innovation comes from collaboration. A clear example is Woksi – a potato noodles product developed jointly by HZPC and Kiremko, Idaho Steel and Reyco.

The project demonstrates how science, engineering and creativity can come together to create new potato-based food concepts.

From a Single Plant to a Global Industry

It all begins with a single potato in the greenhouse. Through years of dedication, technology and teamwork, that small plant eventually becomes a product enjoyed around the world.

That potato symbolizes the entire value chain connecting HZPC with Kiremko, Idaho Steel and Reyco. Together they help ensure that the potato products of tomorrow are smarter, more sustainable and even more delicious.

Early-stage potato plants grown under controlled laboratory conditions as part of the breeding and selection process used by HZPC to develop new potato varieties