Ads for potato products from the United States

September 02, 2018

Rebranding Potatoes: Real Food. Real Performance

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits

A new crop of fingerlings means... Party Potatoes are back!

September 01, 2018

A new crop of fingerlings... Yes, Party Potatoes are back!

Old Oak Farms®, RPE’s core commodity brand, is bringing excitement to the fingerling potato for the third year in a row, with Party Potatoes®.

August 23, 2018

To ease the back to school transition, Frito-Lay introduces 'snackable notes'

As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags

August 21, 2018

Idaho Potato Commission website redesigned

The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.

At the age of 72, Bill Skinner runs the Boston Marathon fueled by Potatoes

April 13, 2018

At Age 72, Bill Skinner runs the Boston Marathon - fueled by Potatoes

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.

September 02, 2017

Idaho Potato Commission updates industry on its marketing plans

At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.

Lay's names 10 semifinalists in 'Do-Us-A-Flavor the Pitch'. Who will get to the next round?

July 10, 2017

Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!

July 04, 2017

US Pro Baseball teams cash in on specifically designed and branded Wise Snacks

Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves

April 18, 2017

Big Idaho Potato Truck wins PR award for putting the truck on a barge in New York City

The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.

March 21, 2017

The Big Idaho® Potato Truck is back on the road for its 6th national tour

The Big Idaho® Potato Truck is back on America's highways promoting Idaho's most famous agricultural product, the Idaho® potato.

November 10, 2016

New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.

The Idaho Potato Commission is on a roll! Tomorrow they start airing the latest installment in their series of commercials starring the Big Idaho® Potato Truck, now in its sixth(!) year.

August 23, 2016

Lay's surprises Seattle with Brazilian Carnival to bring the Brazilian Picanha flavor to life

As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by an over-the-top cultural experience.

April 25, 2016

The big deal about April 26? Pretzels, Baby

Snyder's of Hanover® – the No. 1 pretzel brand in the United States – is bringing swagger back to the pretzel category on National Pretzel Day. On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country.

Black Gold Farms is expanding its succesful locally grown program

April 13, 2016

Black Gold Farms is expanding its successful locally grown program

Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.

March 21, 2016

Fresh Solutions Network announces seasonal in-store promotions

Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.

January 27, 2016

US Potato Board launches Spud Nation™ Food Truck Venture

The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.

December 14, 2014

United States Potato Board receives 5 million for the promotion of US Potatoes around the world

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.

October 05, 2014

MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales

Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.

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