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Fresh Solutions Network announces seasonal in-store promotions
Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.
Potato Processing Industry Belgium sets new Record
The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.
AHDB Potatoes turns to top food bloggers to boost consumption
“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”
Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!
February is Potato Lovers Month in Canada, and Prince Edward Island potato growers are celebrating by offering consumers a chance to win a potato-packed trip to Prince Edward Island!
Thursday, February 11, 2016
Krunch potato chips has to change logo and packaging after complaint by Simba
The Advertising Standards Authority of South Africa (ASA) partially upheld Simba’s complaint against Krunch potato chips
Wednesday, February 10, 2016
US Potato Board launches Spud Nation™ Food Truck Venture
The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.
Wednesday, January 27, 2016
Pepsico India launches new Lays campaign: 'Love to Love it'
It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.
Thursday, January 21, 2016
Thai Curry
With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.