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August 21, 2018

Idaho Potato Commission website redesigned

The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.

At the age of 72, Bill Skinner runs the Boston Marathon fueled by Potatoes

April 13, 2018

At Age 72, Bill Skinner runs the Boston Marathon - fueled by Potatoes

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.

December 05, 2017

McCain opens its Roastaurant to help settle the #greatroastdebate

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.

October 31, 2017

PEI Potato Growers ask: 'What does it take to grow Quality Potatoes'

The PEI Potato Industry is excited to release for the first time a thirty second commercial highlighting the industry.

September 02, 2017

Idaho Potato Commission updates industry on its marketing plans

At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.

Lay's names 10 semifinalists in 'Do-Us-A-Flavor the Pitch'. Who will get to the next round?

July 10, 2017

Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!

July 04, 2017

US Pro Baseball teams cash in on specifically designed and branded Wise Snacks

Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves

July 03, 2017

West Australian Potato Growers want you to eat potatoes EVERY day...

West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.

April 18, 2017

Big Idaho Potato Truck wins PR award for putting the truck on a barge in New York City

The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.

March 21, 2017

The Big Idaho® Potato Truck is back on the road for its 6th national tour

The Big Idaho® Potato Truck is back on America's highways promoting Idaho's most famous agricultural product, the Idaho® potato.

November 10, 2016

New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.

The Idaho Potato Commission is on a roll! Tomorrow they start airing the latest installment in their series of commercials starring the Big Idaho® Potato Truck, now in its sixth(!) year.

August 23, 2016

Lay's surprises Seattle with Brazilian Carnival to bring the Brazilian Picanha flavor to life

As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by an over-the-top cultural experience.

May 16, 2016

Kettle Foods Ltd supports Kettle Bites with GBP 1.5 million campaign.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

April 25, 2016

The big deal about April 26? Pretzels, Baby

Snyder's of Hanover® – the No. 1 pretzel brand in the United States – is bringing swagger back to the pretzel category on National Pretzel Day. On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country.

Black Gold Farms is expanding its succesful locally grown program

April 13, 2016

Black Gold Farms is expanding its successful locally grown program

Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.

March 21, 2016

Fresh Solutions Network announces seasonal in-store promotions

Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.

Potato Processing Industry Belgium sets new Record

March 09, 2016

Potato Processing Industry Belgium sets a new Record

The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.

March 08, 2016

AHDB Potatoes turns to top food bloggers to boost consumption

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

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