News on Food Trends

Idahoan Foods has launched its new 'Get Real' campaign, created by The Brandon Agency, highlighting its Real Potatoes, Real Easy promise. The campaign positions Idahoan mashed potatoes as a quick, affordable and wholesome option made with 100% real potatoes.

Potato Expo in Dallas brings growers, suppliers and industry leaders together. NPC CEO Kam Quarles says the event is a must-attend opportunity to reconnect the potato community, spark new ideas and help shape the future of the industry.

Aunque la demanda global de productos de papa sigue creciendo, la sobreoferta europea, la guerra de precios y el avance de productores de bajo costo están obligando a los actores tradicionales a reorientarse hacia eficiencia, valor agregado y mercados premium.

As Kuipers Food Processing Machinery marks its 40th anniversary, the Dutch equipment specialist reflects on decades of technical refinement, market-focused innovation and a consistent commitment to efficiency and sustainability.

Peak of the Market won GFS’s 2025 Regional Supplier Partner Award for excellence in quality, reliability, and collaboration, recognizing its efforts to supply local produce to Manitoba’s restaurants through the Markon Local brand.

Pakistan can double potato export earnings by focusing on industrial varieties and processing. Rising production, global demand, and quality seeds boost growth, while value addition opens high-value markets and stabilizes farmer incomes.

360 ONE Asset will invest about USD 70 million in Iscon Balaji Foods to expand processing capacity, strengthen farmer supply chains, upgrade cold storage, launch new value-added products, and grow exports to new international markets.

Lamb Weston has launched its retail range in Malaysia, bringing restaurant-quality frozen fries to homes. The range features six signature fry cuts with Stealth™ batter, is halal, vegan and gluten-free, and air-fryer friendly.

IFA President Francie Gorman told the 71st IFA AGM that opposition to the Mercosur trade deal, securing a strong CAP budget and tackling rising costs will dominate IFA’s 2026 agenda, warning of food safety risks and pressure on farm incomes EU.

As the global food industry converges this January, Gulfood 2026 has announced the launch of Gulfood Logistics at Dubai Exhibition Centre (DEC) at Expo City Dubai.

SINOBAKE, based in Shunde, Foshan, China, delivers customized biscuit, cookie, and potato chips production lines. With 30+ years of experience, its OEM/ODM solutions ensure efficient, food-safe, and scalable manufacturing worldwide.

Fyllo partners with HyFarm to bring IoT-based precision farming to India’s potato growers, offering real-time soil, climate insights and predictive advisories to boost quality, sustainability and profitability across the potato value chain.

Jason O’Leary, a potato grower from Blackwater, Co. Wexford, has been elected Chair of the Irish Farmers' Association (IFA) Potato Committee, which represents potato growers within Ireland’s largest farming organisation.

Embrapa has introduced the BRS F21 potato cultivar to meet the needs of growers and the processing industry. The variety combines high yield potential, disease resistance and strong frying performance, particularly for chips and shoestring potatoes.

GreenFay Foods has been featured in Potato Processing India (Nov 2025) for transforming India’s potato supply chain. Led by Fulchand Kachchhawa, the company integrates 6,000+ farmers, cold storage, processing and value-added potato flakes sytem.

Germany’s potato industry calls for urgent research and coordinated measures against the spreading reed glasswinged leafhopper to protect cultivation, jobs, and regional economic strength.

Leelaram Enterprises is an India-based food processing consulting firm with 160+ years of combined expertise. Led by food technologist Dinesh Garg, pioneer of India’s first potato flakes plant, it has transformed potato-based processing nationwide.

Samuel Schär assumed office as CEO of Bühler Group on January 1, 2026, succeeding Stefan Scheiber. His appointment ensures continuity and stability as Bühler advances sustainable solutions for the food, feed, and mobility industries worldwide.