News on Potato Cultivation from the Netherlands

Egyptian sweet potatoes are gaining ground in Europe as demand rises. Short transit times, lower costs, and better storage boost supply. Dutch production struggles with low yields, while growing consumer interest and ready-to-eat trends drive market growth.

Potato Demo Day 2026 will be held on 2 September 2026 in Westmaas, focusing on knowledge sharing, innovation, and networking. New highlights include the Startup Square and live demos, alongside key programs like the Young Farmers Program and Knowledge Barn.

Royal HZPC Group posts a strong 2024/25: revenue €525 M (USD 603 M), tonnage 1 M+, net profit €17.1 M (USD 19.8 M). Growers get €10.90 (USD 12.5) dividend. New varieties excel in French‑fry, chips, export and fresh markets, with acreage expected to grow further.

On August 27, 2025, industry leaders met in the Netherlands for the conference Europe’s Place in a Changing Potato World, co-organised by Potato Europe, Europatat and World Potato Markets during Potato Europe 2025.

PotatoEurope 2025 set records with 17,268 visitors from 107 countries on Sept 3-4 in Lelystad, Netherlands. Live demos, trial fields, and top innovations like Croptimal’s Croptiscan 9000 highlighted the event. Next edition: Sept 9-10, 2026, Germany.

PotatoEurope 2025 takes place 3–4 Sept. at WUR Lelystad with 300+ exhibitors & visitors from 119 countries. Highlights: trial harvests, ICM & market conferences, live demos from harvest to sorting, and innovation test fields.

Following the successful introduction of the Spirit 9200i in 2024, AVR is now launching the Spirit 9200i VW: all the strengths of AVR’s most recent trailed harvester, completed with the patented Varioweb cleaning system.

PotatoEurope 2025, set for 3–4 Sept in Lelystad, Netherlands, showcases live machinery demos, smart agri-tech, and innovations in potato farming. With 300+ exhibitors and 15,000 visitors, it’s the premier hub to innovate, network, and grow.

In 2025, over 83 thousand hectares of ware potatoes will be grown in The Netherlands. This is 8.6 percent more than last year. The last time the cultivation area of ​​ware potatoes exceeded 80 thousand hectares was in 2000.

At PotatoEurope 2025, fifteen top companies will showcase trials on potato cultivation, with 309 exhibitors and 15,000 visitors expected. The event highlights innovation, demos, and global networking across the potato value chain.

By mid-March, Hans Huistra, CEO of the Royal HZPC Group, had done a good deal of driving on Dutch highways. He rushed from meeting to meeting, sharing the good news that last season's average prices will be historically high with affiliated seed potato growers.

Si bien el clima seco ha hecho posible avanzar en tiempo y forma con la siembra, si la falta de agua persiste el impacto sobre los cultivos podría tornarse en negativo.

Tanto en facturación como en cantidad de kilos vendidos, la empresa Holandesa anticipa una campaña histórica.

AVR expands its dealer network in Northern Netherlands after GroeNoord’s bankruptcy, adding 7 new dealers and reinforcing support with its own Sales and Service Team to ensure expert advice and fast service for potato machinery customers.

El futuro de la innovación en el sector no pasa solamente por el desarrollo de nuevas industrias de procesamiento, sino también por una nueva forma de pensar lo más elemental.

PotatoEurope 2025, held Sept 3–4 in Lelystad, will feature the Innovation Award recognizing top potato sector innovations. A diverse expert jury will select winners, with strong global interest and the event nearly sold out.

Preparations for PotatoEurope 2025 are underway at Wageningen University’s Lelystad site. Alegria potatoes, known for high yield and disease resistance, are planted. The event on Sept 3-4 will showcase innovations in harvesting and cultivation.

Case IH will be the exclusive tractor sponsor at PotatoEurope 2025 on 3-4 September in Lelystad. With 17 years of partnership, it remains a key player in the potato sector. This year, the focus will be on live demos and FieldOps™ telematics solutions.