Potato Demo Day 2026 announces full programme and opens visitor registration

Potato Demo Day 2026 has opened visitor registration for its 25th edition, which will take place on Wednesday, September 2, in Westmaas. More than 120 exhibitors, 25 knowledge sessions and a demonstration area are planned for the event, which will bring together professionals from across the Dutch potato value chain.

The event has again attracted strong interest from the sector, with participation from both returning and new exhibitors. 

Leanne Mol-Van de Erve, representing the organization:

"It shows that the potato sector places great value on high-quality knowledge sharing and personal interaction."

Potato Demo Day 2026 highlights

Potato Demo Day 2026 will feature:

• Two inspiring seminars on the potato sector
• 25 knowledge sessions in the Knowledge Barn covering a wide range of topics
• Indoor and outdoor exhibition
• Demonstration fields
• Machinery demonstrations
• Startup Plaza & Young Farmers Programme

Potato Demo Day 2026 will bring together exhibitors, knowledge sessions, demonstration fields and machinery demonstrations covering the entire potato value chain.

Knowledge sharing across the potato value chain

The organizers are placing a strong emphasis on knowledge sharing. 

Leanne Mol-Van de Erve:

"In addition to the opening session and two seminars, visitors can choose from 25 knowledge sessions. This is intentionally fewer sessions than at the previous edition, creating more time for visitors to explore the indoor and outdoor exhibition."

The sessions cover a broad range of topics relevant to the entire potato value chain, from crop protection and fertilization to technology and the market. For young growers, the Young Farmers Programme will feature inspiring and up-to-date presentations. This year's programme is supported by NAJK and Boerenbusiness. 
 

Startup Plaza and machinery demonstrations

New for this edition is the Startup Plaza, with Rabobank joining as a partner. Five startup and scale-up companies will present their innovations. The innovation expected to have the greatest impact will receive an award, with both a professional jury and visitors voting for the winner.

This edition will feature several machinery demonstrations. Partners Grimme, Flikweert Vision, VHM Machinery and Van der Peet will showcase their latest technologies for unloading and sorting lines. During the event, potatoes will be unloaded, optically sorted and loaded into storage boxes. Partner Tolsma Grisnich will also demonstrate its optical sorting technology. The group of nine partners further includes Rabobank, Van Iperen, K+S and Syngenta. 
 

Visitor registration now open

Visitors can register free of charge through the website to stay informed about the full programme and other important information. Follow the event on Facebook and LinkedIn for updates. Potato Demo Day is the Dutch trade fair for the entire potato value chain, focusing on knowledge transfer, live demonstrations, demonstration fields and personal networking.

Experience innovation in action at the Mechanisation & Demo Fields — where the latest machines, practical tests, and shared knowledge bring the potato community together.