News on Potatoes for processing from the Netherlands

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Dick Zelhorst, Chief Agro & Supply Chain Officer at Aviko and newly appointed Chairman of VAVI.
November 01, 2026
VAVI Appoints Aviko’s Dick Zelhorst as Chairman to Lead Dutch Potato Processing Industry
VAVI has appointed Aviko’s Dick Zelhorst as its new chairman, succeeding Stephan van Kuik. He will focus on strengthening the Dutch potato processing industry, sustainability and sector competitiveness.
Agrico’s Michel de Bruin discusses a flexible, value-chain approach to developing strong and sustainable potato sectors in the latest SeedNL Private Sector Spotlight.
October 11, 2026
Agrico Shares Key Lessons for Building Strong, Sustainable Potato Sectors
Agrico's Michel de Bruin says strong potato sectors need more than quality seed, highlighting the importance of farmer knowledge, functioning markets, enabling regulations and flexible approaches tailored to local conditions.
Marieke Hoste, Director of VAVI, will make her first Potato Demo Day appearance, highlighting innovation, collaboration and knowledge sharing across the Dutch potato value chain.
August 23, 2026
VAVI Director Marieke Hoste Highlights Innovation and Collaboration Ahead of Potato Demo Day
Marieke Hoste, VAVI's new director, will make her first Potato Demo Day visit, highlighting collaboration, innovation and knowledge sharing. She says the Dutch potato sector can tackle policy, sustainability and market challenges together.
Speakers and growers take part in the 2026 Annual Meeting of Aviko's Potato Growers Committee (ATC), where participants reviewed the 2025 season, discussed market developments, and explored the future of potato cultivation and the potato value chain.
July 12, 2026
Aviko Growers Review 2025 Season and Discuss Outlook for the 2026 Potato Crop
Aviko's 2026 Annual Growers' Meeting reviewed the 2025 harvest, announced pool prices, and discussed market developments ahead of the 2026 crop. The meeting also highlighted collaboration across the potato value chain.
Participants completed Potato Business School's international English-language training programme, gaining practical insights into the entire potato value chain through presentations, company visits and hands-on sessions.
July 01, 2026
Potato Business School completes international training programme and opens September course registration
Potato Business School completed its June 15–18 international training course, giving participants practical experience across the potato value chain through presentations, company visits and hands-on sessions.
FPS Food Process Solutions is expanding its Europe facility in Goes, Netherlands, strengthening manufacturing capacity, customer support, and future growth in the global food processing industry.
May 17, 2026
FPS Food Process Solutions Expands European Facility to Boost Manufacturing Capacity
FPS Food Process Solutions is expanding its European facility to enhance manufacturing, service, and customer support. Led by Kevin Witkam and Richard Quélo, the project strengthens FPS’s presence in the global food processing sector.
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Fresh potatoes in the market
February 05, 2026
NAV Warns: Slightly Lower Potato Costs in 2026 Leave No Room for Contract Price Cuts
The NAV Working Group for Potatoes for Consumption (WCA) has again estimated the cost price for the coming season (2026). In recent years, from the 2022 harvest through 2025, potato growers have faced a significant increase in cost prices.
Kiremko, Idaho Steel & Reyco Announce New Leadership
November 04, 2025
Kiremko, Idaho Steel and Reyco Appoint Gerardo Chiaia as CEO and Kees van der Drift as CFO
Kiremko, Idaho Steel & Reyco name Gerardo Chiaia as CEO and Kees van der Drift as CFO, marking a new growth phase under Investindustrial. The group unites to drive global innovation and leadership in food processing systems.
Global demand for frozen potato products is driving rapid expansion of processing plants in developing countries, reshaping international trade.
September 11, 2025
Global Frozen Potato Market Booms as Developing Countries Boost Production and Exports
Developing countries like China and India are expanding potato processing, shifting from importers to exporters. Global frozen potato trade rose from USD 7.7B to USD 13.2B (2019–2024), with demand and per-capita consumption growing worldwide.
Royal Avebe starts potato campaign
August 31, 2025
Start of 2025 Potato Starch Campaign: First Deliveries to Avebe in Gasselternijveen
Last week marked the start of the 2025 potato starch campaign at Aebe. Over the coming months, potatoes will be delivered six days a week to Royal Avebe’s factories
The Dutch royal couple were given a tour of HZPC
June 05, 2025
The Dutch seed potato sector is prospering
By mid-March, Hans Huistra, CEO of the Royal HZPC Group, had done a good deal of driving on Dutch highways. He rushed from meeting to meeting, sharing the good news that last season's average prices will be historically high with affiliated seed potato growers.
Europa: condiciones favorables para la siembra pero riesgo de seca
May 15, 2025
Europa: condiciones favorables para la siembra pero riesgo de seca
Si bien el clima seco ha hecho posible avanzar en tiempo y forma con la siembra, si la falta de agua persiste el impacto sobre los cultivos podría tornarse en negativo.
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Royal Avebe starts potato campaign
October 26, 2024
Starch Potato Campaign Royal Avebe in Full Swing
Royal Avebe's starch potato campaign is in full swing. The initial results show good quality of the starch potatoes delivered. 
Dutch processing potatoes reach their highest-ever February price as availability continues to tighten
March 08, 2024
The Netherlands: supply problems for potato processors and historically high prices
Demand for EU potato supplies remains strong, but supplies are tightening.
Dick Hylkema, director of the Nederlandse Aardappel Organisatie (NAO)
September 12, 2023
Dutch potato chain could play a very important international role
The Netherlands' development as an agricultural country and retaining enough farmland. And ensuring potatoes remain in Dutch consumers' minds.
RMA-Techniek will take over the product SolEye. SolEye is a product to objectively measure frying colour of potato strips
September 17, 2021
RMA-Techniek takes over HZPC's frying colour measuring system Soleye
As of September 2021, RMA-Techniek will take over the product SolEye. SolEye is a product to objectively measure frying colour, developed by Solentum B.V. (a former subsidiary of HZPC Holding).
The 2021 potato campaign of starch manufacturer Royal Avebe has started
August 19, 2021
Potato campaign starch manufacturer Royal Avebe has started
Royal Avebe's potato campaign in the Netherlands has started. The first starch potatoes were delivered to the production location in Gasselternijveen.
Big demand for import potatoes in the Netherlands.
June 13, 2021
Big demand for import potatoes in the Netherlands
It's a good season for import potatoes in the Netherlands. More people are cooking at home. That's undoubtedly contributing to this, as are the 'old' potatoes deteriorating quality.

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