News on Potatoes in Retail from Europe

There was a time when Italian new potatoes ruled the Central and Northern European markets, but this is ancient history.

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

Potato Council acts as a knowledge house for Government raising the importance of the potato. Two years since this work programme started there has been a real increase in knowledge about potatoes amongst parliamentarians with 83% now regarding potatoes as an important crop.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

Last week, at the Fruit Logistica in Berlin, HZPC launched their new vegetable: Colourful Perupas! Colourful and tasty tubers with a WOW! feeling.

From Wednesday 5 to Friday 7 February 2014 Agrico will be exhibiting at Fruit Logistica in Berlin. During this major international trade show, Agrico will be presenting its extensive range of seed and table potatoes.

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

This year the Aardappelhoeve will be at Fruit Logistica for the first time. Bart Nemegheer, owner of the company, indicates that they could not stay behind.

Furious potato growers are going head to head with supermarkets and restaurants in a campaign to reclaim the "British New Potato".

The Council of Agriculture and Water of the Spanish Region of Murcia estimates this year's potato production to reach 100,027 tonnes;an increase of 27% compared to the previous campaign.

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

Greenvale, the UK’s leading potato supplier, will be celebrating the return of this season’s British Gems baby new potatoes in Sainsbury’s with a marketing campaign heralding the great British summer and a season jam-packed with iconic British events.

In the United Kingdom, secondary school students are being given the chance to be a part of potato history and name a brand new variety.

Un trabajo sobre los primeros pasos en el cultivo y la implantación de la patata en el País Vasco, realizado por David Palanca, ha recibido hoy el XIX Premio Félix Mocoroa de investigación gastronómica.

Despite suffering a downward trend in recent years and the general crisis, the sector of the Andalusian Early Potato, encompassed in Asociafruit, expects a fruitful campaign. Although the reduction in area slows down to around 10-15% over last season...

Groothandelaar Willem Dijk AFG in Enschede heeft woensdag het eerste kistje geveilde Opperdoezer Ronde aardappelen gekocht.

Het areaal van vroege aardappelen neemt volgens het Spaanse ministerie van landbouw met 7% toe tot 13.000 ha.