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     Gratifries
    Burger King Canada today announced the launch of new GRATIFRIES™, great tasting crinkle-cut fries with 40% less fat1 than the competition. BURGER KING® is the first quick service restaurant in Canada to offer a reduced fat French fry with only 6 grams of fat per 70 gram serving (40 % less fat than the leading quick service restaurant French fries - 6 g vs. 11 g per 70 g serving). GRATIFRIES™ also have 30% fewer calories than French fries from other leading quick service restaurants (30% fewer calories than the leading quick service restaurant French fries - 145 calories vs. 222 calories per 70 g serving).

    "Canadians love their French fries and they order them more than most other menu items in quick service restaurants,"said Alison Fletcher, Director of Marketing for the BURGER KING® brand in Canada. "GRATIFRIES™ now gives them the best of both worlds - less fat and all the delicious taste they crave."

    Just like most French fry recipes, GRATIFRIES™ are made with thinly battered real whole potatoes, allowing each great-tasting fry to absorb less oil and stay crispy on the outside and fluffy on the inside.

    The launch of GRATIFRIES™ will be supported by Gratifrydays, a free sampling promotion designed to give Canadians a chance to try GRATIFRIES™ for themselves. For a limited time starting October 11, Gratifrydays will give all guests a chance to try GRATIFRIES™ for free on Fridays from 12:00 to 2:00 pm. Gratifrydays promotion valid at participating Burger King restaurants only on Fridays, October 11, 18, 25 and November 1. Please visit www.burgerking.ca. for a list of participating restaurants. Limit of one free sample per customer per week.

    GRATIFRIES™ are available for a limited time exclusively at BURGER KING® restaurants across Canada starting September 30. BURGER KING® classic French fries will continue to be available during this time. GRATIFRIES™ will be available in small, medium and large sizes.

    GRATIFRIES™ is the latest innovation in a major menu expansion that began last fall with the introduction of a number of new permanent and limited-time-only menu items. BURGER KING® Canada is also spearheading an aggressive market strategy that includes further menu innovation, a new restaurant opening program and an aggressive restaurant remodel strategy, which includes reimaging restaurants to the company's global 20/20 design over the next three years.

    Source: Burger King Canada
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