Lay's Kettle Cooked Brand adds two New Flavors With Less Fat

Lay's Kettle Cooked Brand adds two New Flavors With Less Fat

Lay's Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar and Lay's Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar

February 26, 2014
Lay's Kettle Cooked - one of the many brands from PepsiCo's Frito-Lay division - today announced the expansion of its hard-bite potato chip line-up with the addition of two new flavors.

Introducing Lay's Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay's Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar flavored potato chips – two delicious new products that offer fans a full-flavor snacking experience with less fat than regular potato chips*.

Both new Lay's Kettle Cooked 40 Percent Less Fat flavors pack a robust, sophisticated taste designed for those trying to maintain a balanced diet:
 
  • Lay's Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar -- a combination of tangy vinegar paired with tasty sea salt is a subtle twist to this classic potato chip seasoning.
  • Lay's Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar – a spicy first for the Lay's Kettle Cooked 40 Percent Less Fat line-up, offering zesty jalapeno seasonings accented with a soothing cheddar cheese flavor.
In addition to the new Sea Salt & Vinegar and Jalapeno Cheddar flavors, the Lay's Kettle Cooked 40 Percent Less Fat line-up also includes: Original, Applewood Smoked BBQ and Sun-Dried Tomato & Parmesan flavors.

Lay's Kettle Cooked Sea Salt & Vinegar flavored potato chips are available nationwide in 8-oz. packages for a suggested retail price of $3.49 each. Lay's Kettle Cooked Jalapeno Cheddar flavored potato chips are available nationally in 2.5-oz. packages for a suggested retail price of $1.49 and 8-oz. packages for a suggested retail price of $3.49 each.

For more information, visit www.LaysKettleCooked.com.