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Potato Starch Company Novidon launches new logo

The tag line 'Sustainable starch solutions' highlights Novidon's new focus as a provider of innovative starch solutions.

December 05, 2017

The company Novidon adds value to potato starch isolated from side streams of potato processing companies such as french fry manufacturers

Novidon has become a well-established company in the starch industry since the start of the company in 2004. The time has now come to change the marketing communication strategy and therefore we are proud to launch a new company logo. The logo represents what Novidon stands for today in a rapidly changing market. A new visual identity to emphasize our role of a specialized producer of modified potato starch derivatives for many different applications.

Novidon’s mission is to maximize the value of side stream potato starch. We produce sustainable products as part of a circular economy. This is reflected in the green curved arrow, which shows the recirculation of co-products and is related to our strength of being part of Duynie Group and Royal Cosun.

The slogan Sustainable starch solutions communicates our new role of a specialized supplier of innovative starch solutions. We make this possible with our own R&D team and benefit from many years of expertise. Novidon is at the beginning of a new phase and the new marketing communication strategy will be further implemented in 2018.