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Snyder’s-Lance launches four `snack better` multi-brand variety packs around special consumer demands

Snyder’s-Lance launches four `snack better` multi-brand variety packs around special consumer demands

Two of the four new Snyder`s - Lance `snack better` multi-brand snack packs focused on specific consumer demands: Non-GMO (left) and Gluten Free (right)

May 23, 2017
Advancing its mission to change the way America snacks, Snyder's-Lance, Inc. is introducing its first `snack better` multi-brand snack packs to meet specific consumer demands: Gluten Free, Non-GMO, Premium and Small batch Kettle.

The company is combining its portfolio of category brand leaders into these variety pack offerings, looking for a bite of this $1.5 billion segment experiencing strong year-over-year growth.

The new line brings together five favorite brands that when combined, provide snack choices for everyone:

  • Cape Cod®
  • Kettle Brand®
  • Late July®
  • Snack Factory® Pretzel Crisps®, and
  • Snyder's of Hanover®
The Snyder’s-Lance variety packs feature 16 single-serve bags and come in four distinct varieties:

Gluten Free

  • Snyder's of Hanover® Gluten-Free Honey Mustard & Onion Pretzel Sticks
  • Snack Factory® Minis Gluten Free Original Pretzel Crisps®
  • Late July® Jalapeno Lime Tortilla Chips
  • Cape Cod® Original Potato Chips


  • Cape Cod® 40% Reduced Fat Original Potato Chips
  • Late July® Nacho Chipotle Tortilla Chips
  • Snyder's of Hanover® Mini Pretzels and
  • Kettle Brand® Sea Salt & Vinegar Potato Chips


  • Snyder's of Hanover® Honey Mustard & Onion Pretzel Pieces
  • Kettle Brand® Backyard Barbeque® Potato Chips
  • Cape Cod® 40% Reduced Fat Original Potato Chips
  • Late July® Nacho Chipotle Tortilla Chips

Small Batch Kettle

  • Kettle Brand® Jalapeno Potato Chips
  • Cape Cod® Original Potato Chips
  • Kettle Brand® Backyard Barbeque Potato Chips
  • Cape Cod® Sea Salt & Vinegar Potato Chips
Rod Troni, Chief Marketing and Innovation Officer at Snyder’s-Lance:

“Americans are embracing snacking occasions throughout the day, but lack snack options that fit the bill with Non-GMO verification, better ingredients and outstanding flavor.”

“With our wonderful family of snack brands rooted in great taste and better ingredients, we are in a strong position to offer something different, and most importantly, relevant to consumers today.”

“We expect this new line to be a popular option for a broad segment of consumers looking for better options.”
The snack packs are designed to appeal to the large number of consumers who enjoy snacking and prefer options made with the highest-quality ingredients.

The handy packs are perfect for keeping in the car or stocking the pantry, and are convenient for every occasion from summer road trips to sporting events and more.

The Snyder’s-Lance variety packs are available nationwide in the United States through grocery and mass merchandisers.
Companies in this Article
US potato chip manufacturer focused on the production of kettle chips. Cape Cod potato chips is a subsidiary of Snyders - Lance Inc.
Kettle Foods Inc. is the manufacturer of Kettle Brand Potato Chips. The company was founded in 1978 in Salem (Oregon). In 1988 production was started in Norwich in the United Kingdom.
Snack Factory LLC, based in Princeton, New Jersey, was founded by snack food pioneers Sara and Warren Wilson in 2004. The Wilsons pioneered the first flat pretzel-shaped cracker under the Pretzel Crisps® brand
Snyder's - Lance is the company formed from the merger of Lance, Inc and Snyder's of Hanover. Snyder's - Lance is the second largest savory snack manufacturer in the United States
Snyder's of Hanover is a family owned manufacturer of snack foods, including potato chips. Snyder's, located in the US, is specialized in pretzels. In December 2010 Snyders of Hanover and Lance merged to form the company Snyders - Lance.