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Soon in the Grocery Store: Taco Bell Tortilla Chips

Soon in your grocery store: Taco Bell Tortilla Chips

Taco Bell in tortilla chips will be available in US retail in the flavors 'Classic', 'Mild' and 'Fire' - inspired by the sauce packets available in the Taco Bell restaurants.

March 24, 2018
Starting in May, Taco Bell tortilla chips are rolling out to grocery and convenience stores in the United States.

Available in Fire and Mild sauce packet flavors, as well as Classic, the brand’s latest launch gives fans the chance to enjoy the taste of Taco Bell in tortilla chip form. The sauce packet inspiration doesn’t stop there. Fans will see familiar sauce packet designs and saucy wisdoms on the chips’ packaging – standing out from the crowd on store shelves.

Marisa Thalberg, Chief Brand Officer, Taco Bell Corp:

“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell.”

“Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”
The Classic tortilla chips are salted and crispy, the perfect sidekick for your dip of choice. The Mild tortilla chips are seasoned with the bold flavor of Taco Bell’s Mild sauce, including hints of three chili peppers and cumin. The Fire tortilla chips convey the fiery flavor of Taco Bell’s Fire sauce, with hints of jalapeño, chili peppers and paprika.

(Click to enlarge)

The Classic tortilla chips are salted and crispy, the perfect sidekick for your dip of choice. The Mild tortilla chips are seasoned with the bold flavor of Taco Bell’s Mild sauce, including hints of three chili peppers and cumin. The Fire tortilla chips convey the fiery flavor of Taco Bell’s Fire sauce, with hints of jalapeño, chili peppers and paprika.

Taco Bell’s new retail tortilla chips offer the value and variety the brand is known for. The Fire and Mild flavors will be sold in 1 ounce, 3.5 ounce, 11 ounce and 30 ounce bags, while the Classic chips will be solid in 1 ounce, 3.5 ounce, 13 ounce and 30 ounce bags. Final pricing will be set by grocery and retail outlets.
Companies in this Article
Taco Bell is the leading Mexican-inspired quick service restaurant (QSR) brand in the United States.
Yum! Brands, Inc. (YUM) is a quick service restaurant company based on number of system units, with approximately 37,000 units in more than 120 countries and territories. The company operates the restaurant concepts of KFC, Pizza Hut and Taco Bell.
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