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Food Innovation Online Corp (PotatoPro)

Potatoes
Company Description

Food Innovation Online Corp is a Canadian digital media and information technology firm that runs PotatoPro, a worldwide potato industry-focused online platform. The organization provides industry news, market insights, company directories, statistics, and supply chain information for the whole potato industry, including farming and seed production, processing, snacking, French fries, and potato ingredients.

Food Innovation Online Corp's PotatoPro platform provides digital media services, industry databases, and marketing solutions to enterprises involved in the potato value chain. The website provides selected news, market developments, and technical information on potato farming, processing equipment, potato products, and worldwide potato commerce, allowing experts to remain up to date on industry trends and advances.

In addition to industry news and statistics, the website hosts a worldwide corporate directory and a database of potato varieties, allowing firms to promote their goods, innovations, and services to a global audience. The site also provides advertising and sponsorship options, allowing potato firms to market their brands and increase exposure among processors, equipment suppliers, farmers, and food makers.

Services offered through PotatoPro include:

  • Global potato industry news and market updates

  • Company directory listings for potato industry businesses

  • Product and technology listings related to potato processing and farming

  • Potato variety database and crop information

  • Industry insights and technical articles

  • Digital marketing and visibility solutions for agribusiness companies

Food Innovation internet Corp, based in Florenceville-Bristol, New Brunswick, Canada, focuses on making industry information available through internet tools and digital content. Its platform is frequently utilized by professionals working in potato cultivation, processing, snack manufacture, frozen potato goods, ingredients, and the larger agricultural supply chain.

Products Offered
Product Types offered by this company
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News for this Company
PotatoPro Launches Interactive Global Mapping Tools to Celebrate International Day of Potato and Empower the Industry
May 30, 2025
PotatoPro Launches Interactive Mapping Features on International Day of Potato
Food Innovation Online Corp., the company behind the leading potato industry portal PotatoPro.com, is proud to announce the launch of its 'PotatoPro Puts You on the Map' initiative.
French fries is delicious at street food
November 01, 2007
The Latest Developments on French Fries or Potato Chips? PotatoPro.com offers all Potato Industry News
Food Innovation Online has officially launched its new website PotatoPro at http://www.potatopro.com. PotatoPro is entirely dedicated to potato products, including French fries, Chips and Snacks, Starch and the Potato supply chain. Targeting profession...
From the archive
March 06, 2006
Food Innovation Online launches News Service for the Potato Processing Industry
Today, Food Innovation Online officially launched its first product, a news service for potato processing industry professionals. This free web based service, named PotatoPro (http://www.potatoprocessing.biz) provides links to news from around the wor...
From the archive

Frequently Asked Questions

Who visits PotatoPro?

PotatoPro is aimed primarily at people and organizations involved in the potato value chain, including growers, processors, food manufacturers, equipment suppliers, seed companies, ingredient suppliers, distributors, researchers, and other industry professionals. Its current mobile application also describes its audience as farmers, processors, investors, researchers, equipment manufacturers, seed suppliers, distributors, and other industry professionals.

How does PotatoPro company listing ranking work for sponsors?

PotatoPro uses a sponsorship hierarchy in which Platinum, Gold, and Silver sponsors receive priority positioning. Platinum sponsors receive the highest ranking, followed by Gold and Silver, giving higher-level sponsors greater prominence in applicable directories and highlights.

Does PotatoPro sponsorship include advertising?

Yes. BigBox advertising is included as part of the sponsorship packages, with exposure varying by sponsorship level. Silver receives the standard rate, Gold receives twice the Silver exposure, and Platinum receives three times the Silver exposure. PotatoPro also offers additional advertising options such as Leaderboard Ads, newsletter ads, and geographically targeted advertising.

What does PotatoPro sponsorship include?

A PotatoPro sponsorship provides a company with enhanced visibility through priority listings, a comprehensive company profile, product visibility, exhibition highlights, lead-generation opportunities, product-to-news linking, and a distinctive sponsorship badge. Sponsorship packages are designed to help potato industry companies reach a targeted professional audience.

How much does it cost to promote an event on PotatoPro?

PotatoPro offers different Event Promotion Packages depending on the type and level of exposure required. Options include the Standard Event Promotion Package, additional full-banner advertisements in the weekly newsletter, and additional leaderboard exposure. Organizers can schedule a free, no-obligation consultation with PotatoPro to discuss their event and determine the appropriate promotion package.

How can I advertise my potato industry event on PotatoPro?

Companies and event organizers can promote their events on PotatoPro through dedicated email campaigns, leaderboard advertisements, newsletter banner advertising, website event listings or news coverage, and social media promotion. The package can be used for industry events, product launches, and other campaigns that need targeted exposure within the global potato industry.

How can I promote my event to the global potato industry?

PotatoPro’s Event Promotion Package helps event organizers reach a targeted audience of potato industry professionals through multiple channels. Promotion can include a dedicated email campaign to more than 10,000 subscribers, website advertising, placement in the PotatoPro weekly newsletter, publication in the event calendar or as a news item, and social media exposure.

How strong is PotatoPro on social media?

PotatoPro has built an audience across LinkedIn, X, Facebook, Instagram, and its LinkedIn industry discussion group. Its social channels provide an additional distribution network for industry news, company updates, products, technologies, and other potato-related information. PotatoPro's published social statistics list more than 16,500 followers for its founder's LinkedIn profile, more than 6,000 for the PotatoPro company page, more than 8,000 members in its LinkedIn discussion group, and more than 10,500 followers on X.

What newsletters does PotatoPro offer?

PotatoPro offers newsletters designed for different regions and audiences, including daily and weekly English newsletters and a weekly Spanish newsletter. This gives companies additional ways to reach people who actively follow potato industry developments rather than relying only on website traffic.

How many people subscribe to PotatoPro newsletters?

PotatoPro's published statistics indicate that its newsletters reach almost 18,000 subscribers. The newsletter program includes regional and language-focused communications, including English and Spanish editions.

What is PotatoPro?

PotatoPro is a global B2B platform built exclusively for the potato industry. For more than 20 years, it has connected the industry through news, companies, products, events, market intelligence and industry knowledge. Today, PotatoPro is evolving further into an opportunity engine, helping the right businesses discover each other at the right moment.

Is listing my company on PotatoPro free?

Yes. Companies can create a basic listing on PotatoPro at no cost, subject to review and approval.

A free listing helps put your company on the global potato industry map, making it easier for buyers, partners and industry professionals to discover your business. For companies seeking greater visibility, stronger positioning, product promotion and broader reach, enhanced partnership options are also available. You can contact the PotatoPro team directly by sending a mail on: info@potatopro.com

How can I contact PotatoPro?

You can contact the PotatoPro team directly by sending a mail on: info@potatopro.com

Can I advertise or sponsor my company on PotatoPro?

Yes. PotatoPro offers sponsorship and advertising opportunities specifically designed for businesses operating in or serving the potato industry. Sponsorship packages can include enhanced company profiles, priority listings, product promotion, sponsorship badges, exhibition visibility, news-linked product listings and targeted audience exposure. PotatoPro states that sponsorship is intended to increase brand visibility, engagement and business connections within the global potato industry.

What marketing opportunities does PotatoPro offer businesses?

PotatoPro offers several digital marketing opportunities for businesses serving the potato industry. These include company profiles, product visibility, publishing company news and announcements, targeted email campaigns, social media exposure and sponsorship packages. Sponsorship can provide additional benefits such as priority company listings, enhanced product visibility, exhibition highlights and audience targeting.

Can PotatoPro help generate leads for my business?

PotatoPro can support lead generation by putting company and product information in front of people actively searching for businesses, technologies and products within the potato industry. Product listings can generate enquiries, while sponsorship options add enhanced visibility, product exposure and audience targeting. PotatoPro also highlights lead generation as one of the benefits of its sponsorship offerings.

How many people visit PotatoPro each year?

PotatoPro's published audience information states that the platform receives around 1 million visitors and 2.7 million page views annually. The site says a major share of its traffic comes through Google search, with newsletters and social media also contributing to its audience. Its visitors come from markets around the world, with North America and Europe representing major audiences and growing reach in Asian markets.

What is PotatoPro building toward?

PotatoPro’s 2026–2028 vision brings together seven areas: Advertising Platform, AI Publishing, Platform Performance & Scalability, Identity & Personalization, Data & Content Infrastructure, PotatoPro AI and the Opportunity Engine.

Can I list my company and products on PotatoPro?

Yes. PotatoPro provides company and product listings that allow businesses to present their products and capabilities to people searching within the potato industry. Company profiles can be used to showcase a business, while product listings help potential customers find specific equipment, ingredients, technologies and potato products. Sponsorship packages can provide additional visibility through enhanced company and product placement.

How can PotatoPro help my company reach customers in the global potato industry?

PotatoPro helps businesses increase their visibility among an audience specifically interested in the potato industry. Companies can showcase their business and products, appear in the PotatoPro directory, publish company news and use promotional opportunities such as targeted email campaigns, social media exposure and sponsorships. The platform is designed to help businesses connect with potential customers, suppliers and partners across international markets.

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This content was last updated on August 14, 2026

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