Aviko Diner opens for Business at Casual Dining Show
The ‘Aviko Diner’ will be open for business at the UK’s first Casual Dining Show – visitors are encouraged to head down to the 50s inspired stand (U121) to sample the potato expert’s wide range of premium fries.
February 24, 2014
McCain to exhibit two New premium chip products at Casual Dining Show
McCain Foods is exhibiting two latest additions to their premium Signatures product range at the Casual Dining Show: the new Gastro Thick Cut Chip and Skin-on Fry
February 20, 2014
Birds Eye launches Mashtags: social media inspired potato shapes
UK food brand Birds Eye is launching Mashtags this month, a new product inspired by social media.
February 09, 2014
McCain Foods brings 'Chips' sweater to retail in time for Chip Week
McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark
January 05, 2014
Upskilling Chip shops to promote sales
Chip Week has become one of the biggest awareness weeks in the calendar, but, as important as it is, it is still only one aspect of the work that Potato Council does to support the sector.
December 17, 2013
Potato shortage in the UK chips away at McCain's bottom line
Profits have fallen by more than £10m at McCain Foods GB after Britain's market-leading frozen chip maker was hit by a severe shortage of quality potatoes in the UK as a direct result of the extreme weather conditions in the 2012 growing season.
November 30, 2013
McCain Foods Creates the World's First Potato Scented Taxi
There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.
October 23, 2013
Bannisters' Farm adds Fully Loaded Jacket Potatoes, Farmers' Roasting potatoes to its Frozen Food Range
Bannisters’ Farm continues to innovate in the frozen food category with the addition of two new product ranges: Fully Loaded Jackets and Farmer’s Roasting Potatoes.
October 21, 2013
McCain launches potato waffles in the United Kingdom
McCain Foods is set to launch new McCain Waffles as part of its £35m drive to deliver brand and category growth, by appealing to a broader age range of children who may have outgrown its McCain Smiles product.
August 29, 2013
Pic on a Pack set to drive sales for prepared potatoes
Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.
August 27, 2013
McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign
McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.
August 07, 2013
Soltens appointed to remove and recycle by-products from McCain Scarborough
Potato processor McCain has contracted Soltens to remove and recycle by-products from its Scarborough french fry factory.
Food Standard Agency Publishes latest results Acrylamide and Furan Survey
The FSA has published interim results from its fifth and latest study looking at levels of acrylamide, furan and the process contaminants in a range of UK foods.
March 22, 2013
McCain Foods GB launches Caribbean Wedges
In the United Kingdom, McCain Foods is launching new limited edition Caribbean Wedges in a bid to capitalise on strong consumer demand for Caribbean flavours.
March 15, 2013
McCain Foods GB launches Jacket Smiles for kids
In the United Kingdom, McCain Foods has launched Jacket Smiles for kids, following the runaway success of its Ready Baked Jackets.
March 14, 2013
Online and Social media added to success Chip Week
Following the 22nd annual Chip Week Potato Council can count national press coverage, industry-wide involvement and over 35,000 nominations in the ‘Choice Chip Awards’ as highlights of its success.
February 21, 2013
McCain unveils first new brand identity in 50 years in the United Kingdom
French fry manufacturer McCain has worked with design agency BrandOpus to overhaul its entire product portfolio in the United Kingdom. The overhaul includes the introduction of an entirely new logo for the brand, the first such change in over 50 years.
February 05, 2013
Las papas McCain rediseñan su imagen
La marca de patatas fritas McCain, ha trabajado con la agencia BrandOpus para llevar a cabo un rediseño de todo su sistema de identidad, lo que incluye un cambio de logotipo, el primer cambio que lleva a cabo la marca en 50 años.