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    Burger King Satisfries
    Burger King Worldwide, Inc. announces that it is making SATISFRIES™ French fries the standard fry in the BURGER KING® Kid’s Meal. Launched in September, SATISFRIES™ are crinkle-cut French fries with 40 percent less fat1 and 30 percent fewer calories2 than the leading French fries. This reduced fat, reduced calorie menu item will provide children with a crinkle cut option that tastes so good, kids will never know they’re lower-fat.

    Based on the incredible feedback BURGER KING® received from its guests on the taste of SATISFRIES™, the launch was considered a success and BURGER KING® opted to extend the availability of SATISFRIES™ in restaurants. With this addition to the Kid’s Meal, parents have a new option to serve children their favorite meal with less fat and fewer calories at no additional cost.

    “As a parent, I know when it comes to what I feed my child, it’s all about lower-fat foods that kids will actually want to eat – since we all know they are the pickiest of eaters,” said Eric Hirschhorn, Chief Marketing Officer North America, Burger King Worldwide, Inc. “Kids don’t want to give up their favorite snacks. By adding our lower fat, fewer calorie French fry to the Kid’s Meal as the standard fry, we are providing an option parents can feel better about giving to their kids, without children having to compromise on taste.”

    Keri Gans, MS, RDN, CDN, nutritionist and author of The Small Change Diet commented, “Kids’ nutrition is extremely important and as much as we want our children to consume the apple slices and fat free milk offered at BURGER KING® restaurants, it can sometimes be a challenge to get them to enjoy eating these choices. Making small changes like including SATISFRIES™ in the BURGER KING® Kid’s Meal can definitely make a difference.”

    The BURGER KING® Kid’s Meal options now include a Hamburger, Cheeseburger or Chicken Nuggets served with a small drink, apple slices or a value size serving of SATISFRIES™ French fries. SATISFRIES™ are made with thinly battered real whole potatoes that keep every crinkle crispy on the outside and fluffy on the inside.

    BURGER KING® is the only quick service restaurant to serve this unique reduced fat, reduced calorie French fry that has only 190 calories, 8 grams of fat and 210 milligrams of sodium for a Kid’s Meal-size serving.
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