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McCain Foods (GB) latest Fries specifically targeting adults

McCain Foods (GB) latest Fries are specifically targeting adults
April 15, 2015
BrandOpus, a strategic design agency specialising in brands, has worked with McCain Foods (GB) , the best selling frozen potato brand in the United Kingdom, to create a new range of Fries designed to appeal to an adult audience.

1+2 person households account for 60% of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand has worked with BrandOpus to develop two new products – McCain Spicy Peri-Peri Fries and McCain Steakhouse Ridge Cut Fries, playing on the big, bold flavours available at casual dining restaurants.

McCain Steakhouse Ridge Cut Fries and McCain Spicy Peri-Peri Fries: specifically targeting adults

In response to a brief to appeal specifically to adults, BrandOpus cued the restaurant atmosphere with photography evocative of the casual dining experience, whilst a slightly different treatment of the McCain branding differentiates the range from the core McCain proposition.

Charlotte Broughton, Marketing Controller at McCain, says: “We’re excited to reveal a different look and feel for the adult range. Our continued partnership with BrandOpus has enabled us to arrive at a visual proposition that cues the out of home eating experience whilst retaining our core McCain branding.”

New McCain Spicy Peri-Peri Fries and New McCain Steakhouse Ridge Cut Fries are available in store now.
Companies in this Article
McCain Foods Limited is an international leader in the frozen food industry and the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents.
McCain Foods activities in the United Kingdom and Ireland