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Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign

Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign

Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign

March 20, 2019
Great things can come in small bites, which is why Tasteful Selections®, in partnership with RPE Inc., launched their Small-Bite Campaign.

Following the comprehensive rebrand of their full line of bite-size potatoes, Tasteful Selections is thinking small but going big.

Over the course of the next 12 months, follow Tasteful Selections and all the small-bite inspiration! With quick cook times, thin skins and consistent sizing, Tasteful Selections’ flavorful bite-size potatoes will be ready in minutes—giving you more time to enjoy all the things that make you happy.

Tim Huffcutt, Marketing Director at RPE:

“Nutritious, convenient and versatile, Tasteful Selections bite-size potatoes are the perfect addition to any meal.”

“We are excited to offer prizes and fresh recipes that will inspire happiness and well-being to our consumers.”
A happiness package including free potatoes, a Fujifilm Instax Mini Instant Camera, happiness journals, spa items and more is up for grabs in the new theme.

Russell Wysocki President RPE:

“We want our bite-size potatoes to bring happiness to your kitchen.”

“Happiness in a small bite”, our hope is that our potatoes and prizes, can bring a bite of happiness to your day!”
See how Tasteful Selections can bring happiness to your 2019—visit www.tastefulselections.com/happiness-in-a-small-bite to enter to win the happiness package!

Celeste Porter new CFO at Tasteful Selections

Celeste Porter, CFO

Tasteful Selections has added a new Chief Financial Officer to their team, Celeste Porter.

In this role, Celeste is accountable for the administrative, financial, and risk management operations of the company, including development of financial and operational strategies and metrics, enhancement and monitoring of control systems, and reporting of accurate financial results. Celeste will directly oversee the Accounting, Finance, Human Resources, and Information Technology departments.

Porter joins the team from Gazelle Transportation, LLC, where she served as the CFO and Interim Controller. Porter was also owner and principal consultant for her business, Breakthrough Financial Services based in Bakersfield, California. With more than 20 years of experience in various capacities, Porter brings a diverse background to Tasteful Selections.

Celeste Porter:

“I am excited to partner with the Tasteful Selections’ operations and farming teams to enhance costing methods, integrate financial and operating systems and provide best-in-class reporting with the use of BI tools and data science.”
Porter is an advocate for automation and has experience launching full-scale ERP and other systems to strengthen infrastructure, sustain scaling operations and allow for real-time business insights. Porter is a Certified Management Accountant (CMA) and holds a Bachelor of Science in Business Administration from Boston University. Porter is an active member of Women Leaders in Business, which fundraises and works to increase awareness and support for women and children centered issues in the community.

Nathan Bender, Chief Operating Officer:

“We are very eager to have Celeste join our team at Tasteful Selections.”

“With her experience and extensive capabilities, Celeste will assist us as we continue to successfully grow our business.”
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RPE is a vertically-integrated category expert in potato and onion growth
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