It was the little wins, the little celebrations, the little things that helped us get through an unparalleled year. Those little things are what inspired the newest Tasteful Selections campaign.
By tagging Tasteful Selections on Instagram, consumers’ bite-size potato recipes can be featured on the Tasteful Selections website, social pages and win free potatoes in the newest potato giveaway, #FanFeatureFriday.
Tim Huffcutt, Vice president of Sales & Marketing Operations:
"Our campaign was inspired by our employees, essential workers of all kinds, communities who banded together and — of course — our small, bite-size potatoes. Despite the challenges our team and families faced, it was always the little moments of reliably showing up, problem solving and resiliency that helped everyone persevere."Throughout the 2021 campaign, Tasteful Selections will be appreciating all the little things with prize giveaways and monthly opportunities to win free potatoes. New inspirational content — recipes and meal prep videos from users as well as Tasteful Selections — will be released throughout the year to inspire and for sharing with others.
"We were inspired during a year of unprecedented challenges and demand for our product by the positive attitude and flexibility of our team members. We experienced a successful growing year and observed our community’s first responders and healthcare workers rallying during a time of great societal need."
"We want to acknowledge and celebrate all the little things people do on a daily basis to forge ahead and embrace life."
On the first Friday of every month, Tasteful Selections will feature consumer-made Tasteful Selections bite-size potato recipes. By tagging Tasteful Selections on Instagram, consumers’ bite-size potato recipes can be featured on the Tasteful Selections website, social pages and win free potatoes in the newest potato giveaway, #FanFeatureFriday.
Take time to celebrate the little things with Tasteful Selections in the New Year!