The Lay's Do Us A Flavor finalists: Crispy Taco, Everything Bagel With Cream Cheese and Fried Green Tomato Chips
July 20, 2017
Three of America's favorite dishes are about to be transformed into Lay's newest potato chips for your snacking pleasure, thanks to the lastest round of the Do Us a Flavor contest..
Lay's names 10 semifinalists in 'Do-Us-A-Flavor the Pitch'. Who will get to the next round?
July 10, 2017
Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!
Variety screening reveals potatoes with resistance to zebrachip disease
April 23, 2017
The Texas A&M AgriLife Research plant pathology team intentionally infected potato plants with psyllids positive with the bacterium that causes zebra chip disease, in order to identify promising germplasm in the battle against the disease plaguing the US potato industry for the past 15 years.
Neonicotinoid insecticides losing efficiency in potato psyllid control
April 02, 2017
The potato industry may be losing a mainstay in the battle against psyllids, according to a recent Texas A&M AgriLife Research study.
Lay's launches poppables potato bites
March 28, 2017
PepsiCo's Frito-Lay division has launched its latest variation of tasty potato goodness: Lay's Poppables – a new, delicious, multi-dimensional, light-textured potato snack
King Rustic - a Mountain King Russet Potato - returns to Walmart
January 20, 2017
King Rustics, a new variety of russet potato is back in Walmart stores where its melt-in-your-mouth taste is certain to give a whole new meaning to any wintertime potato dish favorite.
The PITCH: Lay's latest "Do Us A Flavor" iteration in the United States ask you to PITCH your favorite Potato Chip Flavor
January 10, 2017
Nearly everyone has a great flavor idea for potato chips. And perhaps your idea is good enough to become the newest flavor for Lay's potato chips worth a whopping $1 million in this new US 'Do-Us-a-Flavor' contest title 'the PITCH'
Frito-Lay brings Doritos to the Freezer Aisle: Doritos Loaded
November 04, 2016
Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its boldest nacho snack yet: Doritos Loaded, a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust.
Lay's Favorite Potato Chips Flavors Return to US Store Shelves for a Limited Time
October 02, 2016
This fall, the Lay's brand is opening its flavor vault and bringing out three all-star potato chips flavors:Lay's Smoked Gouda & Chive, Lay's Chicken & Waffles and Lay's Wavy Truffle Fries.
Harvest, psyllids & new varieties the hot topics at Texas potato field day
August 01, 2016
Participants at the 25th annual Texas Potato Breeding and Variety Development Program field day learned that the harvest is underway, that psyllids are threatening unharvested fields and that new varieties are showing lots of promise.
New potato variety to be featured at Texas A&M Agrilife field day July 21 near Springlake
July 20, 2016
The annual Potato Field Day in the High Plains featuring the Texas A&M University AgriLife Potato Breeding and Variety Development Program will be July 21.
Lay's Potato Chips offered in four international flavors this summer - check them out!
July 18, 2016
As the world comes together this summer, Lay's offers four popular international flavors in chip form: Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - for a limited time.