Potatoes USA

Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Subsidiaries and Factory Locations

Potatoes USA GCC

Potatoes USA GCC is the regional chapter of Potatoes USA, a marketing and research group that represents US potato growers and value-added businesses. Based in Dubai, this office promotes US potatoes throughout the Gulf Cooperation Council (GCC).

Product Types offered by this company

- Industry Associations

Brands

Potato Goodness

News for this Company

World Potato Congress announces the launch of Global Potato Thematic Working Groups ahead of the 2026 Congress in Kenya, bringing together international experts to strengthen collaboration across research, sustainability, seed systems, aeroponics, and marketing.

April 15, 2026

World Potato Congress Launches Global Potato Thematic Working Groups to Strengthen Collaboration

For over three decades, starting in the early 1990’s, the World Potato Congress Inc. has made its way around the globe, providing an avenue for networking and educational opportunities focused on all thing’s potato.

Industry leaders discuss rising weather risks and new insurance solutions during a GB Potatoes webinar on managing risk in potato production

April 12, 2026

Risk management gains urgency in potato production amid climate volatility

GB Potatoes recently discussed risk in its Cutting the odds: Managing risk in potato production webinar. It heard from GB Potatoes chair Alex Godfrey, the CEO and President of Potatoes USA, Blair Richardson and Rory Gibson.

Ben Sklarczyk, 2026 President of the National Potato Council, addresses industry members during the NPC Washington Summit in Washington, D.C., outlining priorities to promote potatoes in nutrition programs and strengthen global trade.

March 09, 2026

Ben Sklarczyk Elected 2026 President of National Potato Council (NPC) to Champion US Potato Growers

Ben Sklarczyk, a third-generation Michigan grower and owner of Sklarczyk Seed Farm, was elected 2026 President of the National Potato Council. He plans to promote potatoes in nutrition programs, support fair trade, and boost grower policy engagement.

Tom Wild of Wild Seed Farms Inc., Antigo, Wisconsin

February 25, 2026

WPVGA Inducts Tom Wild and Gary and Lynda Bula into Wisconsin Potato Hall of Fame 2026

Tom Wild of Wild Seed Farms Inc., Antigo, Wisconsin, and Gary and Lynda Bula, owners of Gary Bula Farms Inc., Oxford, were inducted into the Wisconsin Potato & Vegetable Growers Association (WPVGA) Hall of Fame