News on Private Label

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Mousline L’Originale, the French mashed potato brand, is seeking recovery after a challenging 2025 marked by falling sales, lower potato processing volumes and the loss of a major B2B customer.
August 08, 2026
Mousline Seeks Recovery After Difficult Year Marked by Falling Sales and Loss of a Major Client
Mousline faced a difficult 2025 with lower sales, crop problems, and lost contracts. The French brand is investing €14 million (USD 16.2 million), expanding exports, innovating products, and launching plant-based spreads to drive recovery.
IFCG-Egypt invites visitors to PLMA 2026 in Amsterdam (Hall 14, Stand 14.C27) to explore its private label frozen potato solutions, combining quality, flexibility, and global supply capabilities.
April 28, 2026
IFCG-Egypt to Showcase Private Label Frozen Potato Solutions at PLMA Amsterdam 2026
IFCG-Egypt will join PLMA Amsterdam 2026 (May 19–20, RAI Exhibition Centre), showcasing premium frozen sweet potato and potato products and private label solutions, with focus on customization, consistent quality, and scalable global supply.
Private label market share across Europe reaches 38.8% in 2025, with strong penetration in countries like Spain, United Kingdom, France, and Belgium, highlighting a widespread shift toward value-driven grocery choices.
April 28, 2026
Redefining Value: Private Label Emerges as the Future of Grocery
Private label is reshaping Europe’s grocery sector, reaching 38.8% share across 17 markets. Once seen as budget, it now rivals brands in quality and trust. With a Euro 387B market, retailers and producers like Agristo drive growth and innovation.
Private labels rise as quality and value rival national brands
July 08, 2025
Study: Consumers Purchase Private Label Products Without Knowing
First Insight’s latest study, The Quiet Takeover of Private Label, finds that differences between private label products and national brands have blurred so much that most consumers can no longer distinguish between the two.
IFCG-Egypt's offers a range of sweet potatoes
April 16, 2025
IFCG-Egypt is Showcasing Sweet Potato Fries at PLMA and TuttoFood 2025!
IFCG-Egypt, a prominent player in the frozen food industry, will participate in two of Europe's most prestigious international food trade shows in 2025.
Convenience Stores Evolve to Become True Food Destinations
January 31, 2025
Convenience Stores Evolve to Become True Food Destinations
Convenience stores are intensifying their focus on foodservice offerings to drive foot traffic, in-store sales growth and frequency of repeat visits. Strong consumer interest in prepared foods, commissary and beverage options has led convenience stores, often referred to as c-stores, to compete much more aggressively with quick service restaurants and fast-food chains.
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Biggest-ever Gulfood Manufacturing 2023 to take global food production in a smarter, more sustainable direction
October 08, 2023
Biggest-ever Gulfood Manufacturing 2023 to take global food production in a smarter, more sustainable direction
Dubai World Trade Centre (DWTC) has announced that Gulfood Manufacturing, the most influential annual food and beverage (F&B) manufacturing event in the world, will take place from 7-9 November 2023.
Loch Willy, right, and his daughter, Kiara, taste test a Japanese snack that's very similar to Bugles, in their Saskatoon home.
December 18, 2022
Bugles have disappeared from Canadian stores
Bugles are still sold in the United States but have been discontinued in Canada for several months — just one of the latest products American food manufacturers are no longer selling in Canada.
Shearer's Foods potato chips
February 20, 2022
Shearer's Foods stops making its branded chips to focus on private label business
Larry Zvara has been a fan of Shearer's potato chips for years, and the Akron resident is pretty bummed about the product disappearing from his grocery store's shelves.
New (organic) potato nets from NORMA are saving some 630 tons of plastic per year
August 12, 2021
New (organic) potato nets from NORMA are saving some 630 tons of plastic per year
Norma is saving on plastic consumption and it is not stopping at potatoes either. The new nets, which provide a shopper-friendly packaging, are true environmental giants from now on.
Patatas Meléndez Lanza un Spot en Televisión con Leo Harlem Como Protagonista, y Presenta su Nueva Imagen de Marca
October 21, 2020
Patatas Meléndez Lanza un Spot en Televisión con Leo Harlem Como Protagonista, y Presenta su Nueva Imagen de Marca
Patatas Meléndez, la empresa vallisoletana líder en el sector de la patata fresca, presenta su nuevo y renovado logotipo y lanza una campaña para televisión y medios digitales
El supermercado ha revelado que son ocho las empresas que fabrican sus snacks. Tienen sedes en Barcelona, Valencia o Ciudad Real, entre otras.
October 19, 2020
El mapa de los fabricantes de snacks y patatas fritas de Mercadona
El supermercado ha revelado que son ocho las empresas que fabrican sus snacks. Tienen sedes en Barcelona, Valencia o Ciudad Real, entre otras.
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Meijer Potato's new corporate identity will be visible on all communication materials and locations.
August 20, 2020
C. Meijer BV rebranded Meijer Potato
On 17 Augustus 2020, potato breeder, Meijer Potato, has presented its new corporate identity and company story. Meijer Potato's new corporate identity will be visible on all communication materials and locations.
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award.
April 22, 2020
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award
Side Delights® recently announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side DelightsÒ Gourmet Petite fresh potato package.
Launch of the New Nedato Product Line at Fruit Logistica
February 26, 2020
Launch of the New Nedato Product Line at Fruit Logistica
In the past year, Nedato has worked hard on the new strategic direction where growth is paramount in all segments. For example, Nedato is launching a new product line under its own name during Fruit Logistica.
Francia: 'Nuestras tres variedades de patatas Lady Anna, Celtiane y Gwenniw ya cuentan con la etiqueta Demain la Terre'
December 19, 2019
Francia: 'Nuestras tres variedades de patatas Lady Anna, Celtiane y Gwenniw ya cuentan con la etiqueta Demain la Terre'
A principios de este mes de diciembre, ya es posible consumir patatas con la certificación Demain la Terre. Pomliberty se unió a la asociación Demain la Terre como miembro en 2017.
Dollar sales for private brands grew at twice the rate of national brands in 2019. (Courtesy: Nosh)
November 26, 2019
US Private-Brand Sales Growing twice the rate of national brands
Private-brand dollar sales grew 3.8% in 2019, twice the growth of national brands, according to an IRI Consumer Connect Survey.
Sales of store brands have seen continuing growth in the mass retail channel, which includes mass merchandisers, club and dollar store channels. The channel now leads supermarkets as well as drug chains for private label market share in dollars as well as
April 25, 2019
Store brands outpace national brands, growing more than 40% over 5 years
An analysis of the latest Nielsen data provided by the Private Label Manufacturing Association reveals that private label dollar volume in the mass retail channel surged +41% over the last five years, compared to a gain of only +7.4% for national brands.

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