Lamb Weston Launches Restaurant-Quality Stealth™ Fries in Malaysian Retail Market

Lamb Weston, a leading global frozen potato supplier, has officially entered the Malaysian retail market, bringing its restaurant-quality fries to home kitchens. The launch marks the company’s continued expansion in Southeast Asia, following its retail debut in Singapore in November 2025, which marked Lamb Weston’s first retail move in Southeast Asia , where it first introduced its Stealth™ batter-coated fries to consumers.

Malaysian consumers can now enjoy Lamb Weston’s premium fries, specially crafted with the company’s proprietary Stealth™ batter technology that delivers long-lasting crispiness when cooked in air fryers or ovens. The products are available at major grocery retailers nationwide, including Village Grocer, Ben's Independent Grocer, The Food Merchant, AEON, Jaya Grocer, De market and QRA outlets.

With more than 75 years of potato innovation, Lamb Weston was founded in 1950 by Gilbert Lamb on a small farm in Weston, in the Pacific Northwest of the United States. Today, the company is one of the world’s largest frozen potato suppliers, known for its passion for potatoes, continuous innovation, and trusted partnerships with restaurants and quick-service restaurants (QSRs) worldwide.

Over the decades, the company has led the industry in innovation from inventing the water gun knife, a cutting-edge potato slicing technology in the 1960s, to pioneering its proprietary Stealth™ batter coating and developing a wide variety of unique fry cuts enjoyed by consumers around the world.

Six Signature Fry Cut Styles to Shape Up Your Mealtimes

As part of its Malaysian retail launch, Lamb Weston is introducing six signature fry cut styles designed for convenient home preparation:

• Twister™ Fries Seasoned: Curly fries that are crispy on the outside, fluffy inside and perfectly seasoned
• Waffle Fries Seasoned: CrissCut™ fries with extra edges for superior crispiness
• Ziggy™ Fries Seasoned: Zig-zag crinkle-cut fries with deeper ridges for added crunch
• Potato Dippers™ Natural: Scoop-shaped fries ideal for dipping
• Rustic Fries Natural: Skin-on V-cut fries with a crispy exterior and fluffy interior
• Grill Fries Salt & Pepper: Crinkle strips seasoned for bold flavour and crunch

Lamb Weston Twister™ Fries Seasoned

Lamb Weston Waffle Fries Seasoned

Lamb Weston Ziggy™ Fries Seasoned

Lamb Weston Potato Dippers™ Natural

Lamb Weston Rustic Fries Natural

Lamb Weston Grill Fries Salt & Pepper

Each fry is coated with Lamb Weston’s exclusive Stealth™ batter, an invisible, innovative coating that locks in crispiness for up to twice as long as uncoated fries - whether cooked in the oven or air fryer. All products are Halal-certified, vegan, and gluten-free, catering to diverse dietary preferences.

All Lamb Weston fries are designed for convenient home preparation in air fryers and ovens. Simply follow the cooking instructions on the packaging to enjoy crispy, premium fries at home – no added oil or deep frying required.

Sustainability at the core

Lamb Weston goes beyond product innovation with its sustainable packaging; the new retail packs are 20% thinner and contain at least 60% bio-renewable polyethylene made from used cooking oil. This initiative supports the company’s global sustainability targets to halve food waste and reduce carbon emissions by 25% by 2033.

Jeevan Dass, Senior Commercial Director for Asia-Pacific at Lamb Weston:

"Malaysia has a vibrant food culture and a growing love for convenient home prepared meals. With this launch, we’re bringing Lamb Weston’s restaurant-quality fries and our unique range of fry cuts straight into your kitchen. We’re Potato Obsessed, and that means never compromising on crispiness, flavour, taste and quality."

"Our fries are more than just a snack, they’re crafted for real moments of joy, whether you’re gathering with family, entertaining friends, or simply indulging yourself over movie nights. We're excited for Malaysian consumers to experience the crispiness, flavour, and quality that have made Lamb Weston a trusted name globally."

Consumers can stay updated on recipes, promotions and new launches by following Lamb Weston Malaysia on its Facebook and Instagram accounts.