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RPE introduces Oddball Organics: not your ordinary potato

RPE introduces Oddball Organics, not your ordinary potato

Oddball Organics ™ - "extra-ordinary" potatoes that offer a viable option for growers, shippers, and consumers to save money and reduce waste.

August 19, 2015
RPE Inc., is introducing a new addition to their family of exceptional brands– Oddball Organics™. Just as nutritious and delicious as traditional organic potatoes, Oddball Organics offers consumers a unique and affordable organic option.

Organic potato production is on the rise. Since last year, RPE’s cooperative growers saw a 47 percent acreage increase in Wisconsin alone. Unfortunately with more production, more waste is often unavoidable. Committed to responsible farming and innovative solutions, RPE was inspired to use Oddball Organics as a viable option for growers, shippers, and consumers to save money and reduce waste.

Oddball Organics potatoes have the same great flavor consumers enjoy, the only difference between these and traditional organic potatoes are the odd shapes or minor skin blemishes. Potatoes that are misshapen or contain minor blemishes, are often thrown out and considered non-market-grade potatoes. With Oddball Organics, RPE embraces these imperfections and reduces waste in the process.

Russell Wysocki, president and CEO of RPE:

“Many of these potatoes would have been discarded solely because they were misshapen. RPE, committed to responsible farming, is consistently working on saving our customers money as well as pushing toward the reduction of waste currently in the potato industry.”
Due to their minor imperfections, Oddball Organics are marketed at a discounted price from other organic potatoes. Available in several varieties including russet, red and gold potatoes, Oddball Organics are offered in 3 pound poly bags, mesh bags, or bulk and display ready cartons as well as custom programs to meet the needs of our customers.

Display ready carton of Oddball Organics™

Oddball Organics are accidentally imperfect, yet perfect in taste. For more information, visit RPE"s website at RPEproduce.com or contact an RPE sales representative at +1 (800) 678-2789.
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