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Western Australian delegation visits Egypt to assess export opportunities seed potatoes

Western Australian delegation visits Egypt to assess export opportunities seed potatoes

Vaughan Carter, chair of the Potato Growers Association of Western Australia

December 12, 2019
A trade delegation including Western Australian (WA) potato industry leaders toured Egypt in November, confirming the potential to export at least 10,000 tonnes of seed potatoes.

The delegation focused on connecting with commercial operators at all levels of the Egyptian supply chain involved in potato crisp processing. This visit followed a 2017 visit, which identified the market as having significant potential for WA seed potato exports.

Vaughan Carter, chair of Potato Growers Association of WA, joined the tour which included meetings with three of the largest crisp processors in Egypt - PepsiCo, Egypt Food Group and Americana (Senyorita) Foods.

Vaughan Carter, chair of Potato Growers Association of WA:

“The Egyptian potato sector is enormous, producing over 5m tonnes annually. As a result, over 150,000 tonnes of certified seed are imported each year from United Kingdom and European suppliers, and the market is still growing.”

“Our visit confirmed the potential we identified in 2017 and provided a much better understanding of how the industry works, including where WA seed potatoes could be competitive and even provide benefit to the Egyptian industry.”

“Key supply chain participants in Egypt have shown initial support for trial shipments to evaluate WA seed potatoes in-market. We are looking forward to working closely with Egyptian Quarantine in order to make this happen.”
According to Simon Moltoni, chief executive of Potato Growers Association of WA, the biggest challenge for WA seed growers will be to gain market access through an Australian and Egyptian government to government agreement.

This process commenced in 2017, but significant work is still required to progress the phytosanitary and varietal issues before the agreement can be established.

Simon Moltoni, chief executive of Potato Growers Association of WA:

“We are confident that WA’s globally recognised biosecurity status for seed potatoes, that meet and exceed the import protocol cited in official decrees published by Egypt for European seed, along with our counter-seasonal supply, will assist us to gain access in due course.”
Companies in this Article
Egypt Foods Group is a manufacturer of Potato Chips and Snacks in Egypt, including Tiger, Slice, Tatess and Waves Chips
PepsiCo Asia, Middle East and Africa (AMEA), includes all beverage, food and snack businesses in Asia, the Middle East and Africa, excluding South Africa.
The Potato Growers Association of Western Australia represents the potato growers across Western Australia
Senyorita, a snack food company in Egypt, initially focused on producing potato chips and corn snacks later added biscuits to its product range. Founded in 1996, the company became part of the Americana group in 2006.